Marketing of product and services using digital channels to reach consumers is called as Digital Marketing. The objective is to promote brands through various forms of digital media like Desktop, Laptop, Mobile and Tablet.
Now a days, customers are present online most of the time using their digital devices So Our product, services must promote on digital platform.Due to internet, customer strategy is changed from traditional market to online market. They can search any product or service online using search engines.
Digital media uses strategy to build brand awareness and lead generation using internet.
Digital marketing uses following elements
- Business website
- Blogs/ Blog posting
- Ebooks/whitepapers/pdf documents
- Interactive tools
- Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
- Online brochures and look books
- Branding assets (logos, fonts, etc.)
The various procedures of Digital Marketing
Search Engine Optimization (SEO)
The process of optimizing your website and each webpage to get higher page rank in search engine results pages(SERP), Due to SEO, We increase the amount of organic traffic on your website.
The creation and promotion of content including text, images, video to create brand awareness, enhance reach, lead generation, and conversion.
Social Media Marketing(SMM)
The process of promoting your brand and your content on social media channels to increase brand awareness, enhance reach, lead generation, and conversion.
A method of driving traffic to your website by paying Search Engine for a single click. e.g. PPC using Google AdWords.
A type DM-based on advertising on already promoted website.
Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website.